William is the perfect fabric for people with children, clumsy people and for heavy use! Not only it has a soft touch, with its 50.000 Martindale it is made to endure. With its AquaClean technology it is made to get dirty and easily cleaned! This technology, which is applied on the fiber, makes it possible to remove stains (even wine and pen stains) with just a little water! And it is machine washable though this will be less necessary given the AquaClean!